A responsible business

We believe that by creating an environment for our colleagues where they feel empowered, have the tools and knowledge to look after their wellbeing and provide them with the skills and opportunities to truly thrive, they will do the best they can, for our customers. We see this, as our key to success and our pathway for growth, in a profitable and sustainable manner, allowing us to invest in our communities, society and the environment.

We know that success happens when everyone plays their part, doing what they can, big or small to create change and drive progress in tackling some of the sustainability challenges we face, working as a community, with one goal, to achieve a better future.


Our 4Cs cultural framework underpins our decision making and supports our approach to Environmental, Social, and Governance matters as we increase our focus on sustainability:

Colleagues: We continually invest in supporting our colleagues and act on their feedback.

Customers: Improving our service and digital proposition ensures our digitally focused business is built for the way customers want to buy and manage their insurance.

Company: Driving our vision and generating value via our data, technology and digital capability supports our future growth and continued success.

Community: We take our 4Cs full circle by investing in and playing an active part in our local communities

Managing sustainability

Our approach to managing ESG factors is key to ensuring the longevity and sustainability of our business and tackling the challenges of our time, such as social inequality and climate change, whilst minimising any adverse impacts to our operations.

Our areas of focus are:

Operating responsibly
Ensuring that we operate in an ethical, lawful and honest way is essential to the success of our business.

Valuing our colleagues and customers
Colleagues are critical to our success as a business. We strive to support colleagues in realising their full potential, by developing skills and capability and creating an inclusive, diverse culture that celebrates individuality and allows everyone to bring their best self to work.

Customers are at the heart of everything we do and we strive to deliver good customer outcomes and fair value. We are committed to continuous improvement and constantly seeks ways to be simple and straightforward.

Supporting our local communities
We want to make a positive impact, using our skills and resources as a force for good in the communities we operate.

Reducing our environmental impact
We want to make a difference now for a healthier, greener tomorrow.

Read more in our Sustainability Report 2023