Brake and Hastings Direct announces new Associate Partnership

Brake, the road safety charity, and Hastings Direct, a technology and data-driven insurance provider, are delighted to announce a new partnership, bringing together the shared commitment to making UK roads safer and promoting responsible driving behaviours.

Hastings Direct has joined Brake as an Associate Partner, supporting the work Brake does to campaign to end road death and injury, and support families who have been bereaved or seriously injured in a road crash. Hastings Direct shares Brake’s vision for a world where everyone can make safe and healthy journeys, whoever they are and however they travel.

The organisation will be supporting Brake initiatives throughout the year, raising awareness of campaigns and activities and sharing important road safety messages. Hastings Direct is passionate about using telematics and data-led insights to encourage safer driving habits and tackling key risk areas especially among young drivers, one of Brake’s key campaign objectives for this year. Staff members have also taken part in various fundraising activities throughout the year to further support Brake’s invaluable work in the community.

Toby van der Meer, CEO at Hastings Direct, commented: “We’re proud to partner with Brake and excited to work together to promote our shared vision of making UK roads safer. At Hastings Direct, we’re passionate about encouraging safer driving behaviours and raising awareness to help avoid crashes. Sadly, we regularly deal with the aftermath of serious collisions and see first-hand the devastating impact they can have on individuals and their families. That’s why we’re so committed to this cause—it’s not just about prevention, it’s about protecting lives.”

Ross Moorlock, CEO at Brake added: “We’re always delighted to welcome like-minded organisations to join us as Associate Partners, and it’s been clear from the start of our conversations with Hastings Direct that they share in our vision and fully support our cause. We’d like to thank them for their support, and we look forward to working together to achieve our shared goals.”

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For further information, please contact please contact pr@hastingsdirect.com

 

Notes to Editors 

About Hastings Direct

Hastings Direct is an agile, data and digitally focused general insurance provider to the UK market, offering car, bike, van and home insurance as well as a range of additional products including breakdown cover and home legal expenses.

Hastings Direct is passionate about playing an active role in improving road safety and supporting safer driving and road use. Through innovative use of telematics, proactive customer communications, and data-led insights the company is dedicated to encouraging safer driving habits, especially among young drivers, and tackling key risks such as distracted driving caused by mobile phone use.

Working hard to help avoid accidents through encouraging better driving behaviours, Hastings Direct is there for customers when there is an accident and recognises the devastating consequences these can have on all involved.  

About Brake, the road safety charity 
Brake is a national road safety charity, founded in 1995, that exists to stop deaths, serious injuries and pollution on roads, and to care for families bereaved and injured in road crashes.

Brake campaigns for safe and healthy roads through seeking government policies and investment to end the carnage, and through projects that help communities, schools and employers promote safe and pollution-free streets locally. Brake delivers Road Safety Week, the UK’s biggest road safety campaign. 

Brake is the national provider of care and support to victims of road crashes and their families through the National Road Victim Service, helping families cope with the shock, turmoil and devastation that road crashes cause families across the UK every day. 

For more information and to fundraise for the charity, go to www.brake.org.uk 

Preferred language use
Words are important and using the wrong word, intentionally or unintentionally, can cause distress or harm, specifically when describing traumatic events. We ask you to consider the following language principles when reporting stories related to road crashes:

• Please do not use ‘accident’ in relation to road crashes. Please use ‘crash’ or ‘collision’. This is because road crashes are not accidents and are highly preventable. E.g. a car crashing because the driver has drunk a considerable amount of alcohol is not an accident.
• Please use ‘road deaths’ rather than fatalities. ‘Casualties’ is also an acceptable term when referring to deaths and serious injuries although this may be less impactful.
• Where possible please use ‘people who walk or cycle’ or ‘people who walk and ride’ rather than ‘cyclists’, ‘pedestrians’ etc. This is because it is very rare for people to only use one form of transport. Many people will drive, cycle, walk, ride and therefore should not be segregated into seemingly opposing groups.